Digital Style Writing Template For Post

Digital Style Writing Template For Post 

Photo Credit: Ashley Macias 

PodCast Review

SERIAL PODCAST 

                                                          

Photo Credit:Stitcher

Caption: Serial Podcast Overview 

Serial is a story telling podcast hosted by Sarah Koenig. She was also apart of the popular podcast known as "This American Life", and just like that is is also produced in Chicago. This podcast tells a story of a high school disappearing in the year 1999. Season one depicts the course of a six week investigation and it ends when her ex boyfriend is arrested for her murder. Although, he says he is innocent the evidence still needs to be fact checked. The course of the podcasts follow a story line that goes with the entirety of her disappearing/murder mystery. My own thoughts about this blog is that I enjoyed it because of the story like telling. It was not so much factual instead almost someone simply retelling you a story. Overall, I enjoyed listening to this podcast and I wouldn't mind listening to season 2 of the Serial Series. 

Chapter 5 Blog Post

Chapter 5 Post 

                                                       

                                                          Photo Credit: SEO Clerks 

                                     Caption: Social Media in Advertising & Marketing 

This chapter emphasized how important social media usage is in the marketing and advertising world. For starters, marketing and advertising is the promotion of a product and or company. Social media impacts this in numerous ways for example, coverage is one aspect. By this I mean that social media enables something to be spread like wildfire in a matter of seconds. Also social media enables repetition and it is a common fact that the more someone sees something the higher likelihood that the person will remember the product. One other interesting factor explained in this chapter was how important reviews are on websites. This is known as earned exposure. This occurs when someone enjoys the product and or company and takes the time out of their personal life to comment about it on social media. Lets face it how often does anyone do anything without checking the reviews first! This applies to restaurants, travel destinations, technology, even towns and districts. This is one of the many ways social media impacts advertising and marketing. While this particular topic interested me there were other points discussed in the chapter that were extremely interesting such as a EWOM, strategic planning, and search engine optimization. All in all, this chapter is crucial to using social media the correct  way. 

Chapter 4 Reflection

Chapter 4 Reflection 

                                        

                                                  Photo Credit: Blue Fountain Media
                  Photo Caption: 5 Ways To Build Social Media Marketing Into Your PR Strategy



This chapter involved my group discussing how Public Relations effects social media use. Public Relations is how a corporation or a person is seen by the public Usually the PR department and or person shines their client in a positive light. The use of social media has influenced PR over the last decade and more. Through posts, tweets, statuses, and even videos the Public Relations department uses these devices to show how great the company or the person they are representing truly is. Social media platforms have made a fortune for public relations companies seeing as there are departments to critique and decide what goes up on the world wide web. All in all, Public Relations and Social media work hand in hand in modern day culture.