Chapter 5 Blog Post

Chapter 5 Post 

                                                       

                                                          Photo Credit: SEO Clerks 

                                     Caption: Social Media in Advertising & Marketing 

This chapter emphasized how important social media usage is in the marketing and advertising world. For starters, marketing and advertising is the promotion of a product and or company. Social media impacts this in numerous ways for example, coverage is one aspect. By this I mean that social media enables something to be spread like wildfire in a matter of seconds. Also social media enables repetition and it is a common fact that the more someone sees something the higher likelihood that the person will remember the product. One other interesting factor explained in this chapter was how important reviews are on websites. This is known as earned exposure. This occurs when someone enjoys the product and or company and takes the time out of their personal life to comment about it on social media. Lets face it how often does anyone do anything without checking the reviews first! This applies to restaurants, travel destinations, technology, even towns and districts. This is one of the many ways social media impacts advertising and marketing. While this particular topic interested me there were other points discussed in the chapter that were extremely interesting such as a EWOM, strategic planning, and search engine optimization. All in all, this chapter is crucial to using social media the correct  way.